£152.40

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£152 today · previous high £152 · all-time low £92

Routledge Place Branding and Marketing from Policy Perspective - Routledge

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£152.40 £85.96 £100.46 £114.95 £129.45 £143.94 £158.44 30 July 2026 16 August 2026 02 September 2026 19 September 2026 07 October 2026
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Most common price: £138 (25 days, 35.7%)

Price range: £92 - £152

Price levels: 4 different prices over 70 days

Description

Explore strategic place branding and marketing through a policy lens with this comprehensive Routledge academic text. Designed for marketing professionals, policymakers, and students, this book examines how effective branding strategies shape places and communities. Part of the respected Routledge Studies in Marketing series, it combines theoretical frameworks with practical insights into building and implementing place marketing initiatives. The policy perspective offers a unique approach to understanding how governments, organisations and stakeholders can leverage branding to enhance place identity, attract investment, and drive economic development. Ideal for those seeking to understand the intersection of marketing strategy, public policy and place development in today's competitive global landscape.

Key Features

Published by Routledge, a leading academic publisher specialising in marketing and business studies literature.

Part of the Routledge Studies in Marketing series, providing rigorous, peer-reviewed research on contemporary marketing topics.

Combines policy analysis with practical place branding strategies for real-world application by practitioners and policymakers.

Addresses the strategic development of place identity through integrated marketing and branding approaches.

Suitable for academic study, professional development and research in marketing, management and public policy fields.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
04 December 2023
Listed Since
21 July 2023

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