£137.76

Routledge Place Branding and Marketing Policy Book

Name: Routledge Place Branding and Marketing Policy Book
Brand: Routledge
Price: 96.11 GBP
Availability: InStock

Management Science

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Most common price: £133 (49 days, 56.3%)

Price range: £96 - £138

Price levels: 4 different prices over 87 days

Description

Explore the essential principles of place branding and marketing through a professional policy lens. Part of the Routledge Studies in Marketing series, this book provides a deep look into building effective strategies for various locations and regions. Designed for those studying management science and business policy, this text addresses how strategic planning can shape the identity and reputation of a place. It moves beyond simple advertising to examine the structural and policy-driven methods required to create lasting impact. Whether you are a student of management or a professional in urban development and marketing, this resource offers a structured approach to understanding how policy decisions influence place-based branding. Gain a better understanding of the frameworks used to develop and implement successful place marketing strategies in a modern business context.

Key Features

Part of the respected Routledge Studies in Marketing series for academic and professional use.

Focuses on place branding from a policy perspective to help build effective long-term strategies.

Provides a specialized look at management science within the context of place marketing.

Offers a structured approach to understanding how policy influences regional and local identity.

Ideal for students and professionals studying business, finance, and management law.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032260319
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 04 December 2023
Listed Since: 21 July 2023

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Routledge Place Branding and Marketing Policy Book

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