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Routledge Political Campaigning in Digital India - Routledge

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Description

Political Campaigning in Digital India explores how digital technologies have transformed electoral strategies and voter engagement across India's diverse political landscape. This Routledge publication examines the intersection of traditional campaigning methods and modern digital platforms, analysing how political parties, candidates, and activists leverage social media, messaging apps, and online networks to mobilise supporters and shape public opinion. The book provides insights into the mechanisms of digital political communication, voter behaviour in the digital age, and the emerging challenges of misinformation and data privacy. Essential reading for researchers, political analysts, students, and practitioners interested in understanding contemporary Indian politics and the role of technology in democratic participation.

Key Features

Routledge academic publication offering in-depth analysis of digital transformation in Indian political campaigns.

Explores how social media, messaging apps, and online platforms influence voter engagement and electoral outcomes.

Examines the intersection of traditional campaigning methods with contemporary digital political strategies.

Addresses critical issues including misinformation, data privacy, and voter behaviour in digital contexts.

Suitable for researchers, political analysts, students, and professionals studying democratic processes and technology.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 June 2024
Listed Since
16 January 2024

Barcode

No barcode data available

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