£93.56

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Routledge Social Media in Fashion Industry - Strategy & Research

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£151.26 £87.79 £101.64 £115.49 £129.33 £143.18 £157.03 12 August 2026 25 August 2026 08 September 2026 22 September 2026 06 October 2026
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43 days · current 13 days 0 11 22 32 43 £94 £151 Days at Price

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Most common price: £94 (43 days, 76.8%)

Price range: £94 - £151

Price levels: 2 different prices over 56 days

Description
This Routledge book explores the intersection of social media and fashion business, providing comprehensive coverage of fundamental concepts, strategic approaches, and research methodologies essential for fashion professionals. Part of the Routledge Studies in the Fashion Industry series, it offers structured insights into how social platforms shape marketing, brand building, and consumer engagement within the fashion sector. The work combines theoretical foundations with practical frameworks, making it valuable for students, marketers, brand managers, and researchers seeking to understand digital transformation in fashion. Whether you're developing social media strategies for fashion brands or conducting academic research on industry trends, this resource addresses the core principles and advanced techniques needed to navigate the evolving landscape where social platforms and fashion retail intersect.

Key Features

Routledge Studies in the Fashion Industry series book covering social media fundamentals, strategy, and research methods.

Comprehensive exploration of how social platforms influence fashion marketing, brand positioning, and consumer behaviour.

Structured frameworks and methodologies designed for fashion professionals, marketers, and academic researchers.

Combines theoretical foundations with practical strategies for developing effective social media campaigns in fashion retail.

Essential resource for understanding digital transformation and platform dynamics within the global fashion industry.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1032826568
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
07 October 2024
Listed Since
04 May 2024

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