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Routledge The Brand and Its History: Trademarks, Branding - Business

Name: The Brand and Its History: Trademarks, Branding - Business
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

Business & Economic History

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Description

Explore the fascinating intersection of commerce, culture and national identity through this Routledge publication on branding history. This comprehensive book examines how trademarks and branding have shaped business landscapes and influenced consumer behaviour across generations. Ideal for business historians, marketing professionals and students seeking to understand the strategic role of brand identity in economic development and cultural expression. The work provides valuable insights into how successful brands have built lasting legacies whilst navigating the complex relationship between commercial interests and national pride.

Key Features

Published by Routledge, a leading academic and professional publisher specialising in business and history titles.

Focuses on the historical development of trademarks and branding as key drivers of business identity and national recognition.

Suitable for students, academics and professionals in business history, marketing and economic studies.

Examines the strategic importance of brand management in building commercial success and cultural significance.

Provides comprehensive analysis of how branding influences consumer perception and market positioning.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032187336
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 17 March 2022
Listed Since: 21 September 2021

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Routledge The Brand and Its History: Trademarks, Branding - Business

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This is the most expensive it has ever been. Walk away.

Routledge The Brand and Its History: Trademarks, Branding - Business

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

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