£136.27

Routledge - The Brand and Its History Book

Name: Routledge - The Brand and Its History Book
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Business & Economic History

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Description

Explore the evolution of commercial identity with The Brand and Its History: Trademarks, Branding and National Identity. Published by Routledge, this academic work examines the connection between trademarks, branding practices, and the development of national identity. This book provides a detailed look at how brands function within a historical context. It is a valuable resource for readers interested in business and economic history, offering insights into how commercial symbols and names shape cultural and national perceptions. Whether you are a student of business history or a professional interested in the origins of brand development, this text offers a deep look into the historical foundations of the branding industry.

Key Features

Examines the historical relationship between trademarks and the formation of national identity.

Provides a deep look into the development of branding practices through a business history lens.

Published by Routledge, a trusted name in academic and professional literature.

Suitable for readers studying business, finance, and economic history.

Offers a specialized perspective on how commercial marks influence cultural perceptions.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032187336
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 17 March 2022
Listed Since: 21 September 2021

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Routledge - The Brand and Its History Book

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