£125.00

Routledge Strategic Brand Design - Brand Identity Book

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Description

Master the fundamentals of brand development with Strategic Brand Design: Designing Brand Identity From a Marketing Perspective. Published by Routledge, this book provides a deep look into how visual identity works within a marketing framework. It is an essential resource for anyone looking to understand the connection between design choices and market positioning. Whether you are a student or a professional in the graphic arts field, this text offers a structured approach to building a brand. By viewing design through a marketing lens, you can learn how to create identities that serve specific business goals. This book is categorized within commercial branding and logo design, making it a targeted tool for those working in the professional arts and photography sectors. Improve your ability to create meaningful brand identities that resonate with target audiences and support long-term marketing strategies.

Key Features

Explore brand identity development through a professional marketing lens to ensure design choices support business objectives.

Gain insights into commercial branding and logo design principles suitable for professional graphic arts applications.

Published by Routledge to provide academic and professional standards for students and industry practitioners.

Study the relationship between visual design and market positioning to create more effective brand identities.

A focused resource for those specializing in the arts, photography, and commercial design sectors.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 October 2024
Listed Since
15 May 2024

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