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Routledge Analyzing Media Messages: Using Quantitative Content Analysis in Research

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£163.39 £145.64 £149.51 £153.38 £157.26 £161.13 £165.00 25 July 2026 12 August 2026 31 August 2026 19 September 2026 08 October 2026
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Description
The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1032264691
Category
Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain
Amazon UK
Release Date
22 December 2023
Listed Since
10 June 2023

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