£125.00

Routledge - On The Origins of Self-Service Book

Name: Routledge - On The Origins of Self-Service Book
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore a fresh perspective on the history of retail with On The Origins of Self-Service by Franck Cochoy. While many marketing scholars focus on the rise of department stores and supermarkets, this study looks at the often overlooked role of independent merchants. Through a detailed analysis of Progressive Grocer, an American trade magazine from 1922, the book tracks how small retail outlets began to change. This research reveals how the seeds of modern self-service were sown within small, independent grocery stores. By examining the influence of trade media, the text shows that modernization happened in ways that traditional retail histories often miss. It is an essential read for those interested in the history of marketing and the social sciences of commerce. This Routledge study provides a unique lens to understand how the shopping habits we know today actually began to take shape in small-scale retail environments.

Key Features

Challenges traditional marketing views that focus only on large chains and supermarkets.

Analyzes the history of commerce through the lens of the Progressive Grocer trade magazine.

Examines how independent grocery stores contributed to the rise of modern self-service.

Provides a detailed look at the transformation of retail starting from the 1920s.

Part of the Routledge Studies in the History of Marketing academic series.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138902497
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 12 August 2015
Listed Since: 17 November 2014

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Routledge - On The Origins of Self-Service Book

It has never been this cheap. We have no record of a lower price.

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