On The Origins of Self-Service - Routledge Marketing History - Image 1

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Routledge On The Origins of Self-Service - Routledge Marketing History

Name: On The Origins of Self-Service - Routledge Marketing History
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

This innovative scholarly work by Franck Cochoy challenges conventional assumptions about retail modernization by examining how independent merchants shaped the development of self-service commerce. Rather than focusing solely on department stores, chains and supermarkets, the study uses Progressive Grocer magazine-an American trade publication launched in 1922-as a lens to explore how small independent grocery stores pioneered self-service practices that eventually transformed retailing. The book reveals how Progressive Grocer aimed to modernise small retail outlets and sowed the seeds for modern self-service systems that spread through independent stores sometimes decades before large-scale retailers adopted them. This work is part of Routledge Studies in the History of Marketing and offers marketing scholars, retail historians and business students a fresh perspective on how commerce evolved through the agency of independent retailers rather than corporate giants alone.

Key Features

Examines Progressive Grocer magazine, an American trade publication launched in 1922, as the primary source for understanding self-service retail development.

Challenges the assumption that modernization of retailing occurred primarily through department stores, chains and supermarkets rather than independent merchants.

Part of Routledge Studies in the History of Marketing series, providing scholarly context for academic research in retail and commercial history.

Focuses on how independent grocery stores pioneered self-service practices that spread through small retail outlets well before large retailers adopted them.

Published by Routledge, offering rigorous analysis relevant to marketing scholars, business historians and retail industry researchers.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138902497
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 12 August 2015
Listed Since: 17 November 2014

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Routledge On The Origins of Self-Service - Routledge Marketing History

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