Grocery E-Commerce: Consumer Behaviour and Business Strategies - Image 1

£131.00

Edward Elgar Publishing Grocery E-Commerce: Consumer Behaviour and Business Strategies

Name: Grocery E-Commerce: Consumer Behaviour and Business Strategies
Brand: Edward Elgar Publishing
Price: 131.0 GBP
Availability: InStock

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Description

This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that grocery e-commerce is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long-term prospects for the survival of grocery e-commerce. Recommendations as to how managers should respond to its challenges are also made. Academics, students and researchers focusing on marketing, consumer behaviour, logistics, e-commerce and business strategy will find this book to be a fascinating read.

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Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1845422988
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 26 August 2005
Listed Since: 10 December 2006

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Edward Elgar Publishing Grocery E-Commerce: Consumer Behaviour and Business Strategies

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