£131.00

Edward Elgar Publishing Grocery E-Commerce: Consumer Behaviour and Business Strategies

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Last 629 days • 629 data points (No recent data available)

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£131.00 £90.11 £99.03 £107.95 £116.88 £125.80 £134.72 11 June 2024 15 November 2024 21 April 2025 25 September 2025 01 March 2026

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173 days 200 days 165 days 53 days 38 days · current 0 50 100 150 200 £94 £98 £101 £126 £131 Days at Price

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Most common price: £98 (200 days, 31.8%)

Price range: £94 - £131

Price levels: 5 different prices over 629 days

Description

This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that grocery e-commerce is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long-term prospects for the survival of grocery e-commerce. Recommendations as to how managers should respond to its challenges are also made. Academics, students and researchers focusing on marketing, consumer behaviour, logistics, e-commerce and business strategy will find this book to be a fascinating read.

Key Features

Used Book in Good Condition

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 August 2005
Listed Since
10 December 2006

Barcode

No barcode data available

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