£151.24

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£151 today · previous high £151 · all-time low £128

Routledge Media Product Portfolios: Management of Multiple Products

Amazon

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£151.24 £125.26 £130.93 £136.60 £142.26 £147.93 £153.60 26 July 2026 12 August 2026 30 August 2026 16 September 2026 04 October 2026
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Price distribution over 71 days • 2 price levels

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10 days 61 days · current 0 15 31 46 61 £128 £151 Days at Price

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Most common price: £151 (61 days, 85.9%)

Price range: £128 - £151

Price levels: 2 different prices over 71 days

Description

Media Product Portfolios explores how companies across newspapers, magazines, television, radio, and cinema manage diverse product offerings in today's media landscape. This coordinated work by scholars from the United States and Europe examines the characteristics, processes, challenges, and implications of maintaining multiple media services simultaneously. The volume introduces foundational concepts of product portfolio management, providing insights into how firms from small local operations to large globalised enterprises strategically handle their product ranges. Published by Routledge, this used book in good condition offers academic analysis of a phenomenon that has become central to modern media company operations worldwide.

Key Features

Media Product Portfolios by Routledge covers portfolio management across newspapers, magazines, television, radio, and cinema industries.

This used book in good condition provides scholarly research from experts in the United States and Europe on media company strategies.

The volume introduces product portfolio management concepts essential for understanding how media firms balance multiple service offerings.

Explore how enterprises from local to globalised scales manage the challenges and implications of diverse media product ranges.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 May 2005
Listed Since
31 December 2006

Barcode

No barcode data available

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