£127.62

Routledge Media Product Portfolios - Management Book

Name: Routledge Media Product Portfolios - Management Book
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

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Description

Explore the changing landscape of the media industry with Media Product Portfolios: Issues in Management of Multiple Products and Services. As media companies worldwide shift toward managing diverse portfolios, this book provides essential insights into how firms handle multiple offerings across various platforms. This volume represents a coordinated research effort between scholars in the United States and Europe. It examines the processes, challenges, and implications of managing products in sectors including newspapers, magazines, television, radio, and cinema. Whether looking at small local firms or large globalized companies, this text offers a deep look into the characteristics of modern media enterprises. By introducing new concepts in product portfolio management, this Routledge publication helps readers understand how media organizations navigate complex markets. It is a valuable resource for those studying the management of media services and the evolving structures of global media businesses.

Key Features

Covers diverse media sectors including television, radio, cinema, newspapers, and magazines.

Analyzes media firms ranging from small local businesses to large globalized companies.

Provides research-based insights from a coordinated effort of scholars in the US and Europe.

Introduces new concepts regarding product portfolio management and application.

Explores the specific challenges and implications of managing multiple media products.

Used book offered in good condition for academic or professional study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805855890
Category: Books > Subjects > Business, Finance & Law > Law
Domain: Amazon UK
Release Date: 25 May 2005
Listed Since: 31 December 2006

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Routledge Media Product Portfolios - Management Book

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