£183.52

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£184 today · previous high £184 · all-time low £175

Routledge Marketing Cultural and Heritage Tourism - Museum Store Association

Amazon

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£183.52 £174.17 £176.21 £178.25 £180.29 £182.33 £184.37 12 August 2026 27 August 2026 12 September 2026 27 September 2026 13 October 2026
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Price range: £175 - £184

Price levels: 2 different prices over 63 days

Description

Marketing Cultural and Heritage Tourism: A World of Opportunity is an essential guide for museum store managers and heritage marketing professionals seeking to grow their business in the global tourism market. Written by industry leader Rosemary Rice McCormick, this Routledge resource combines practical marketing fundamentals with real-world case studies to help you increase museum visitation and boost store sales. Discover proven strategies to leverage business partnerships, tap into the 85% of US travellers who engage with cultural attractions, and build sustainable revenue streams in the fast-growing heritage tourism sector. Whether you are managing a museum store or leading marketing initiatives for a cultural institution, this book provides actionable insights and industry expertise to connect visitors with cultural experiences whilst achieving business growth.

Key Features

Written by Rosemary Rice McCormick, an innovative leader in the tourism industry with proven expertise in museum and heritage marketing.

Includes practical case studies and real-world examples that demonstrate successful marketing strategies for museum stores and cultural institutions.

Covers strategies to reach the 85% of US travellers who actively seek cultural and heritage experiences.

Provides guidance on leveraging business partnerships to expand reach and increase both museum visitation and store revenue.

Published by Routledge, a trusted academic and professional publisher specialising in business and tourism resources.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 July 2017
Listed Since
26 July 2017

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