£174.45

Routledge Marketing Cultural and Heritage Tourism Book

Name: Routledge Marketing Cultural and Heritage Tourism Book
Brand: Routledge
Price: 174.45 GBP
Availability: InStock

Business & Economic History

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Description

Expand your expertise in the global tourism market with Marketing Cultural and Heritage Tourism: A World of Opportunity. Written by industry leader Rosemary Rice McCormick, this guide provides essential marketing knowledge for museum store managers and heritage professionals. This resource helps you navigate the fast-growing world of cultural tourism to increase museum visitation and boost retail sales. By studying real-world case studies and practical ideas, you can learn how to build a stronger business presence. You will also discover how to leverage business partnerships and effectively reach the drive market, which represents 85% of travelers in the United States. Whether you are managing a museum shop or working in heritage marketing, this book offers the tools needed to connect people with cultural wealth. It is a practical guide designed to help professionals grow their impact in an evolving global landscape.

Key Features

Learn essential marketing and tourism techniques specifically designed for museum store managers and heritage marketing professionals.

Increase your bottom line by discovering strategies to boost museum visitation and drive higher museum store sales.

Gain insights into the global tourism market through practical ideas and real-world case studies.

Master the ability to leverage business partnerships to expand your reach and influence within the industry.

Access specialized knowledge on how to tap into the drive market that accounts for 85% of US travelers.

Develop the skills needed to connect diverse audiences with the cultural wealth found in museums and heritage sites.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138405027
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 11 July 2017
Listed Since: 26 July 2017

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Routledge Marketing Cultural and Heritage Tourism Book

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