Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management) - Image 1

£55.18

Routledge Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management)

Name: Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management)
Brand: Routledge
Price: 55.18 GBP
Availability: InStock

Call Centre Management

This is the most expensive it has ever been. Walk away.

£55 today · previous high £55 · all-time low £41

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 622 days • 622 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 622 days • 5 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £52-55 (191 days, 30.7%)

Price range: £41 - £55

Price levels: 5 price ranges over 622 days

Description

Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138880736
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 April 2015
Listed Since: 03 November 2014

Barcode

No barcode data available

Routledge Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management)

Routledge - Contemporary Issues in Cultural Heritage Tourism

Heritage Tourism

Heritage Tourism

Critical Heritage Studies and the Futures of Europe

Digital Cultural Heritage: Challenges, Solutions, and Future Directions (Innovations in Multimedia, Virtual Reality and Augmentation)

Theory and Practice in Heritage and Sustainability: Between past and future (Routledge Studies in Culture and Sustainable Development)

Contemporary Cases in Heritage Tourism: 1

Heritage and Cultural Heritage Tourism: International Perspectives

Creating and Governing Cultural Heritage in the European Union: The European Heritage Label (Critical Heritages of Europe)

International Relations and Heritage: Patchwork in Times of Plurality (The Latin American Studies Book Series)

Sustainable Tourism, Culture and Heritage Promotion: Development, Management and Connectivity (Advances in Science, Technology & Innovation)

Urban Heritage, Development and Sustainability: International Frameworks, National and Local Governance (Key Issues in Cultural Heritage)

Cultural Heritage: Critical Concepts in Media and Cultural Studies

Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

Routledge Underwater Cultural Heritage - Ethical Concepts Book

The 1972 World Heritage Convention A Commentary (Oxford Commentaries on International Law)

Dynamic Tourism: Journeying with Change: 3 (Aspects of Tourism)

Authenticity and Authentication of Heritage

The Routledge Handbook of Cultural Landscape Heritage in The Asia-Pacific (Routledge Handbooks on Museums, Galleries and Heritage)

Authenticity and Authentication of Heritage

Heritage and Social Media: Understanding heritage in a participatory culture

Digital Heritage And Culture: Strategy And Implementation

Intellectual and Cultural Property: Between Market and Community