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Routledge International Cultural Tourism Management Book

Amazon

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Description

International Cultural Tourism: Management, Implications and Cases by Routledge offers a deep look into the management, operations, and marketing of cultural tourism resources on a global scale. This text examines the changing nature of the global marketplace, covering essential shifts in demand, supply, product development, and political changes. Readers gain insight into consumer behavior, profiles, and motivations within the tourism sector. A key focus includes a first-time evaluation of how global media and new ICT transform the management and marketing of cultural attractions. This resource is designed for those studying the evolving landscape of global cultural tourism and its impact on resource management.

Key Features

This Routledge publication explores the management and marketing of cultural tourism attractions in a global context.

The text provides an evaluation of how global media and new ICT impact the management of cultural resources.

Learn about the changing nature of the global cultural tourism marketplace regarding demand and supply.

The book examines political changes and product development within the global tourism industry.

Detailed analysis covers consumer behavior, profiles, and motivations for cultural tourism travelers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 February 2016
Listed Since
23 January 2016

Barcode

No barcode data available

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