£178.35

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£178 today · previous high £178 · all-time low £154

Routledge Making Marketing Happen - Management Science Book

Amazon

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£178.35 £151.84 £157.62 £163.41 £169.19 £174.98 £180.76 30 July 2026 04 August 2026 09 August 2026 14 August 2026 19 August 2026
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Description
Making Marketing Happen by Routledge addresses the gap between theoretical marketing planning and practical application for managers. Traditional texts often fail because they do not account for specific organizational cultures or unique market conditions. This book provides a solution for companies struggling to apply standard models to their specific business environments. Successful companies often move beyond rigid planning by using a hybrid strategy. This approach combines vision, incrementalism, and planning to create a balanced framework. The author explains that the specific ratio of these three elements is the key to success and that this balance is unique to every individual company. This text is designed for practicing managers who need a strategy that works in real-world market scenarios.

Key Features

Making Marketing Happen by Routledge provides practical insights for managers who find traditional planning texts difficult to apply.

The book explores why marketing planning fails when it does not fit a company's specific organizational culture or market conditions.

Learn how successful companies use a hybrid strategy process instead of relying solely on traditional planning methods.

Understand the relationship between vision, incrementalism, and planning to build a strategy tailored to your business.

Discover how to determine the unique ratio of vision, incrementalism, and planning required for your specific company.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138441244
Category
Books > Subjects > Business, Finance & Law > Management > Management Science
Domain
Amazon UK
Release Date
13 December 2021
Listed Since
16 November 2021

Barcode

No barcode data available

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