£185.72

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£186 today · all-time low £184 (Aug 2026) · usually the usual

Routledge Advertising Media Planning - Brand Management Book

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Price History & Forecast

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Last 17 days · 17 data points (no recent data)

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£187.11 £184.06 £184.73 £185.39 £186.06 £186.72 £187.39 30 July 2026 03 August 2026 07 August 2026 11 August 2026 15 August 2026
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Price distribution over 17 days • 3 price levels

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5 days 1 day · current 11 days 0 3 6 8 11 £184 £186 £187 Days at Price

Price Analysis

Most common price: £187 (11 days, 64.7%)

Price range: £184 - £187

Price levels: 3 different prices over 17 days

Description

Master the fundamentals of marketing with Advertising Media Planning: A Brand Management Approach from Routledge. This professional resource focuses on the strategic connection between media planning and brand management. It is an essential addition to your business and e-commerce library, providing a structured look at how advertising decisions impact brand identity and growth. Designed for students and professionals in business, finance, and law, this book helps navigate the complexities of modern media landscapes within an e-commerce context.

Key Features

This Routledge publication provides a specialized brand management approach to advertising media planning.

The book covers essential topics relevant to the business, finance, and law sectors.

It serves as a professional resource for studying e-commerce and advertising strategies.

Gain insights into how media planning functions within a brand management framework.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 December 2022
Listed Since
01 July 2022

Barcode

No barcode data available

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