Routledge Nonprofit Communications - Mission-Driven Guide

Nonprofit Communications: A Mission-Driven and Human-Centered Approach by Kelly C. Gaggin provides a comprehensive guide to strategic communications for nonprofit organizations. This text recognizes that nonprofits require a professional communications strategy to support business goals and succeed alongside commercial entities. Seasoned practitioner Kelly C. Gaggin explores the industry through a lens that balances a desire to serve with the practical realities of nonprofit business structures. The book addresses the necessity for many organizations to earn revenue to provide their essential services. Readers will learn a strategic and integrated approach to communication that nurtures a servant's heart while managing the professional needs of a mission-driven organization.