Advertising Design by Medium: A Visual and Verbal Approach - Image 1

£136.85

Routledge Advertising Design by Medium: A Visual and Verbal Approach

Name: Advertising Design by Medium: A Visual and Verbal Approach
Brand: Routledge
Price: 136.85 GBP
Availability: InStock

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Description

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032185554
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Advertising
Domain: Amazon UK
Release Date: 29 March 2022
Listed Since: 25 September 2021

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Routledge Advertising Design by Medium: A Visual and Verbal Approach

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