Advertising Media Planning: A Brand Management Approach

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

Routledge

Advertising Design by Medium: A Visual and Verbal Approach

Strategic Communication: Campaign Planning

Strategic Marketing Planning: A Step-by-Step Approach

Routledge

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Routledge

The Routledge Companion to Public Relations (Routledge Companions in Marketing, Advertising and Communication)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

The Psychology of Advertising

Routledge

Advertising Management: Theory and Practice

Sport Broadcasting for Managers

Public Relations Planning: A Practical Guide for Strategic Communication

Routledge

Advertising and Sales Management

Applied Mass Communication Theory: A Guide for Media Practitioners

Routledge

Strategic Sport Marketing

Strategic Media Planning and Buying - Routledge India Book

Digital Analytics for Marketing (Mastering Business Analytics)

Routledge

Routledge - The Public Relations Handbook (Media Practice)

Routledge

The Routledge Companion to Corporate Branding (Routledge Companions in Marketing, Advertising and Communication)

Routledge

Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Routledge

Making Marketing Happen

Social Media Measurement and Management: Entrepreneurial Digital Analytics

Routledge

Routledge Sports Publicity: A Practical Approach Book

Routledge

Routledge Digital and Social Media Marketing Book

Routledge

Contemporary Issues in Social Media Marketing