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Routledge Strategic Sport Marketing - 5th Edition Book

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£137.98 £136.74 £137.01 £137.28 £137.55 £137.82 £138.09 30 July 2026 03 August 2026 07 August 2026 11 August 2026 15 August 2026
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Description

Master the complexities of the sports industry with the fifth edition of Strategic Sport Marketing by Routledge. This comprehensive text integrates marketing frameworks, theory, and practical cases to help students and professionals develop and execute successful marketing strategies. By exploring contemporary sport markets and consumer behavior, the book provides a clear guide to modern marketing strategies and industry best practices. The content is built on a foundation of strategic decision-making, ensuring readers can apply theoretical knowledge to real-world scenarios. To provide a global perspective, the text includes a diverse set of case studies and 'sportviews' from national and international sports and events. This includes specific examples such as Australian Rules (AFL) football, making it an essential resource for anyone looking to understand the diverse landscape of global sport marketing.

Key Features

The fifth edition of Strategic Sport Marketing by Routledge integrates marketing frameworks and theory with practical cases.

This book provides clear explanations of contemporary sport markets and consumer behavior for students and practitioners.

Learn to develop and execute successful sport marketing strategies through a foundation of strategic decision-making.

Access a diverse set of case studies and sportviews from both national and international sports and events.

Includes specific examples from various sectors, such as Australian Rules (AFL) football, to illustrate marketing best practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2022
Listed Since
23 September 2021

Barcode

No barcode data available

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