Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events - Image 1

£136.81

Routledge Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events

Name: Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Advertising

This is the most expensive it has ever been. Walk away.

£137 today · previous high £137 · all-time low £136

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 53 days · 53 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 53 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £137 (36 days, 67.9%)

Price range: £136 - £137

Price levels: 2 different prices over 53 days

Description

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured. Drawing on original research and exploring key theory, best practice, and cutting-edge issues, this book fully explains how to implement successful partnerships to achieve branding, communication, and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including the technology-led transformation of sponsorship, audiences, strategies and objectives, leveraging and activation in traditional and social media, building sponsorship portfolios and rosters, managing and ending relationships, and public policy and legal issues. Every chapter includes international case studies and examples, self-test questions, and examples from real organizations, businesses, campaigns, and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition includes expanded coverage of technology, including digital assets and data; influencers, including name and image likeness (NIL); contracts and “deliverables;” and ethical issues including sportswashing. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is an essential textbook for any course on sponsorship, and invaluable reading for any practitioner working in sport marketing, sport business, events marketing, arts administration, business communication, or marketing management. Additional resources for instructors include slides, videos highlighting concepts, and additional case problems.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032941634
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 May 2025
Listed Since: 07 November 2024

Barcode

No barcode data available

Routledge Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Entrepreneurship and Innovation in Sport and Leisure

Diversity and Inclusion in Sport Organizations: A Multilevel Perspective

Professional Writing in Kinesiology and Sports Medicine

Strategic Sport Marketing

Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture (Routledge Studies in the Fashion Industry)

Sport and Psychoanalysis: New Pathways into Sport Integrity

Digital Marketing: Integrating Strategy, Sustainability, and Purpose

Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing

Marketing Strategy for the Arts (Discovering the Creative Industries)

Women in Mass Communication: Diversity, Equity, and Inclusion

Stats Means Business: Statistics and Business Analytics for Business, Hospitality and Tourism

Integrity and Sustainability in Sport: Business, Environmental and Social Goals (Routledge Research in Sport Business and Management)

Sport, Advertising and Global Promotional Culture: Identities, Commodities, Spaces and Spectacles (Routledge Research in Sport, Culture and Society)

Generative AI, Media, and Society

Interest Groups in American Politics: Pressure and Power

Practical Research Methods for Nonprofit and Public Administrators

International Business: Perspectives from Developed and Emerging Markets

The Roadmap for Sustainable Business and Net Zero Carbon Emission

Routledge Handbook of Sport and Social Media (Routledge International Handbooks)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Children, Education and Geography: Rethinking Intersections

Teaching Public Relations: Principles and Practices for Effective Learning

Sports & Entertainment Marketing Essentials

Visualizations of Urban Space: Digital Age, Aesthetics, and Politics (Advances in Urban Sustainability)