£136.84

Routledge Hospitality Management and Digital Transformation Book

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Description

Hospitality managers are facing a major turning point in the industry. As digital technology advances, guest expectations are rising and new, nontraditional competitors are entering the market to disrupt established business models. To stay ahead, leaders must learn how to use digital tools to drive meaningful results. This book serves as a guidebook for navigating digital disruption and transformation. It focuses on helping organizations position themselves to use technology effectively. By implementing the strategies found in these pages, managers can work toward achieving breakthroughs in operational efficiency and organizational agility. Most importantly, it provides a roadmap for improving the guest experience during this era of rapid change. This text is an essential resource for anyone looking to understand how digital advancements impact the hospitality sector and how to manage that transition successfully.

Key Features

Navigate digital disruption by understanding how new technology and nontraditional competitors change the hospitality landscape.

Learn to leverage digital technologies to improve organizational efficiency and streamline business operations.

Develop greater organizational agility to respond to the rapid changes occurring within the modern hospitality industry.

Focus on improving the guest experience by meeting the rising expectations set by recent technological advancements.

Gain practical insights from a guidebook designed to help hospitality managers thrive in a changing market.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 December 2020
Listed Since
27 July 2020

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