£134.99

Routledge Hitmakers: How Brands Influence Culture - Book

Name: Routledge Hitmakers: How Brands Influence Culture - Book
Brand: Routledge
Price: 134.99 GBP
Availability: InStock

Management Science

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£135 today · previous high £135 · all-time low £119

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Description

Modern branding has moved beyond traditional advertising. In Hitmakers: How Brands Influence Culture, world-renowned expert Ana Andjelic explains how successful brands act as creators of culture rather than just sellers of products. This book provides a deep look into how brands use collaborations, merchandise, entertainment, and brand icons to connect with audiences on a deeper level. Readers will learn how to redefine brand strategy as a method of cultural influence. The text covers how brands can effectively address modern audiences and how to implement a new approach to cultural hitmaking within an organization. Whether you are looking to understand the mechanics of cultural products or how to manage the operational side of brand influence, this book offers a strategic framework for the modern business landscape.

Key Features

Learn how to redefine brand strategy by focusing on cultural influence instead of traditional advertising methods.

Understand how brands use collaborations, merchandise, and entertainment to create lasting cultural impact.

Explore the mechanics of how brands use icons and brand codes to connect with modern audiences.

Gain insights into the organizational and operational requirements for successful cultural hitmaking.

Discover how to move beyond simple consumer targeting to become a creator of cultural ideas and content.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032878711
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 13 December 2024
Listed Since: 03 July 2024

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Routledge Hitmakers: How Brands Influence Culture - Book

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