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£137.79
Routledge Hitmakers: How Brands Influence Culture - Book
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Description
Key Features
Learn how to redefine brand strategy by focusing on cultural influence instead of traditional advertising methods.
Understand how brands use collaborations, merchandise, and entertainment to create lasting cultural impact.
Explore the mechanics of how brands use icons and brand codes to connect with modern audiences.
Gain insights into the organizational and operational requirements for successful cultural hitmaking.
Discover how to move beyond simple consumer targeting to become a creator of cultural ideas and content.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032878711
- Domain
- Amazon UK
- Release Date
- 13 December 2024
- Listed Since
- 03 July 2024
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