£136.81

Routledge Food and Experiential Marketing - Academic Book

Name: Routledge Food and Experiential Marketing - Academic Book
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

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Description

Explore the connection between pleasure, wellbeing, and food consumption with this academic collection from Routledge. As part of the Interpretive Marketing Research series, this book addresses the often neglected role that pleasure plays in consumer wellbeing and the relationship between food experiences and healthy eating habits. This collection uses a holistic perspective to examine how the experiential and hedonic aspects of food function within modern society. It investigates the sociocultural, economic, ideological, and symbolic factors that shape how pleasure contributes to individual and societal health. By looking at the experiential side of food pleasure, the text explores how these elements can drive healthy eating and better food education. Designed for students, researchers, and professionals in marketing and food studies, this book provides deep insights into how consumption experiences influence long-term wellbeing. It offers a unique way to understand the complex drivers behind food choices and the impact of sensory pleasure on consumer behavior.

Key Features

Examines the relationship between food consumption experiences and the development of healthy eating habits.

https://www.amazon.co.uk/dp/B0DXQ8PYP4?tag=tosheroon-21

Analyzes the sociocultural, economic, and symbolic factors that influence food consumption and education.

Uses a holistic perspective to study how the experiential side of food can drive healthier consumer choices.

Part of the Routledge Interpretive Marketing Research series for academic and professional study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 081539635X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 28 June 2019
Listed Since: 18 December 2018

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Routledge Food and Experiential Marketing - Academic Book

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