£127.67

Routledge - Cruise Tourism in the Caribbean: Selling Sunshine

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Description

Explore the evolution of one of the most profitable sectors in the global tourism industry. This book from Routledge examines the history and lessons learned from fifty years of Caribbean cruise tourism. Readers will learn how the modern cruise industry took shape in the 1960s when major lines like Carnival, Royal Caribbean, and Norwegian established operations in Florida to serve American retirees. The text provides a detailed look at how the market shifted over decades, including the geopolitical factors that shaped travel routes. It covers the historical exclusion of Cuba from cruise itineraries and the significant changes that followed the 2016 Obama-Castro agreement aimed at normalizing diplomatic and travel relations. This is an essential resource for those interested in the business, management, and distribution aspects of the maritime travel sector.

Key Features

Analyze fifty years of industry development within the highly profitable Caribbean cruise tourism sector.

Learn about the origins of the modern cruise industry and the major lines that shaped it since the 1960s.

Understand the impact of geopolitical decisions on travel routes and Caribbean destination access.

Examine the historical shift in travel norms following the 2016 Obama-Castro agreement.

Gain insights into the business models used to target specific demographics like American retirees.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 June 2019
Listed Since
17 January 2019

Barcode

No barcode data available

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