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Routledge Tourism Marketing and Management in the Caribbean

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Description

Explore one of the largest regional tourism industries in the world with this comprehensive volume from Routledge. As part of the Routledge Library Editions: Marketing, this text provides a deep look into the Caribbean tourism sector, which stands as a major industry among developing countries. The book offers a region-by-region examination of tourism marketing and management, covering specific areas including the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana, and Cuba. Readers gain insights through a detailed analysis of various industry sectors, such as heritage and health care. This resource addresses central issues like intense competition and provides a foundational overview of how tourism operates within this unique part of the world.

Key Features

This Routledge publication provides a comprehensive discussion of tourism management and marketing within the Caribbean region.

The text offers a region-by-region examination covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana, and Cuba.

Readers can access a detailed analysis of specific industry sectors including heritage and health care.

This volume is part of the Routledge Library Editions: Marketing series for specialized academic study.

The content examines the large-scale regional tourism industry as it exists among developing countries.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 September 2014
Listed Since
08 January 2014

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