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£107.98

Springer Cruise Business Development: Safety, Product Design and Human Capital

Name: Cruise Business Development: Safety, Product Design and Human Capital
Brand: Springer
Price: 107.98 GBP
Availability: InStock

Human Resources

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Description

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319273515
Category: Books > Subjects > Business, Finance & Law > Management > Human Resources
Domain: Amazon UK
Release Date: 08 April 2016
Listed Since: 24 October 2015

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Springer Cruise Business Development: Safety, Product Design and Human Capital

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