£107.73

Springer - Cruise Business Development: Safety and Design

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Description

Explore the evolving landscape of the cruise tourism industry with this comprehensive guide from Springer. This book examines how innovation management and product development are reshaping the way cruise lines operate. It moves beyond basic service tasks to address the strategic challenges of experience management on an industry-wide scale. Readers will gain insights into how intangible reputational factors and various stakeholders influence customer acquisition and retention. The text provides a deep look at the essential elements of modern cruise operations, including safety protocols and risk management. Additionally, it addresses the environmental and socio-economic impacts of the sector, making it a necessary resource for understanding the complex balance between business growth and responsible industry practices.

Key Features

Analyzes innovation management and product development strategies specifically within the cruise tourism sector.

Explains the transition of experience management from a tactical service task to a strategic industry challenge.

Examines the role of intangible reputation and stakeholder influence in retaining and acquiring customers.

Provides detailed coverage of safety and risk management issues central to cruise operations.

Addresses the environmental and socio-economic impacts of the cruise industry on a global scale.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 April 2018
Listed Since
24 April 2018

Barcode

No barcode data available

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