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£107.98
Springer - Cruise Business Development: Safety and Design
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Description
Key Features
Analyzes innovation management and product development strategies specifically within the cruise tourism sector.
Explains the transition of experience management from a tactical service task to a strategic industry challenge.
Examines the role of intangible reputation and stakeholder influence in retaining and acquiring customers.
Provides detailed coverage of safety and risk management issues central to cruise operations.
Addresses the environmental and socio-economic impacts of the cruise industry on a global scale.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3319801198
- Domain
- Amazon UK
- Release Date
- 22 April 2018
- Listed Since
- 24 April 2018
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