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Cabi Cruise Ship Tourism

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Description

Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals.This second edition:- Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development. - Includes case studies throughout, translating theory into practical management advice- Comprises contributions from over fifty international contributors to portray a truly global perspective- Provides numerous full colour illustrations to bring the subject to lifeA valuable 'one-stop-shop' for those interested in cruise ships and water tourism, this new edition from a major name in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.

Product Specifications

Brand
Cabi
Format
hardcover
Domain
Amazon UK
Release Date
27 January 2017
Listed Since
30 May 2016

Barcode

No barcode data available

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