£127.63

Routledge Business and Management Environment in Saudi Arabia

Name: Routledge Business and Management Environment in Saudi Arabia
Brand: Routledge
Price: 127.63 GBP
Availability: InStock

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Description

Explore the evolving economic landscape of one of the world's most significant markets. For six decades, Saudi Arabia has maintained a central role in global economic and political affairs. This book examines the shifting dynamics of the Saudi market, tracing its transition from a landscape dominated by American, British, and Japanese firms to the current era of intense competition. As Korean and Chinese companies enter the market with aggressive strategies, established multinational corporations face new hurdles. This text analyzes how these global players must adapt and find creative ways to maintain their market positions within such a dynamic environment. It is an essential resource for understanding the challenges and opportunities present in the modern Saudi business sector.

Key Features

Analyze the historical shift in market dominance from Western and Japanese firms to emerging Korean and Chinese competitors.

Gain insights into the changing economic and political role of Saudi Arabia on the global stage over the last 60 years.

Understand the competitive pressures facing multinational corporations in a market defined by unbridled competition.

Learn about the strategic adaptations required for companies to sustain their presence in dynamic Middle Eastern markets.

Examine the specific challenges and opportunities presented by the modern Saudi business environment.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0789034727
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 09 December 2008
Listed Since: 30 July 2008

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Routledge Business and Management Environment in Saudi Arabia

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