£45.77

Gabler Verlag Markteintrittsstrategien in Osteuropa: Konzepte für die Konsumgüterindustrie (mir-Edition)

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Description

Die internationale Geschaftstatigkeit ist fUr die Unternehmen, die davon beriihrten Lander und die Weltwirtschaft zum Schltisselfaktor des Erfolges geworden. Die Herausgeber beabsichtigen mit der Schriftreihe mir-Edition, die multidimensionalen Managementanforderungen der internationalen Unternehmenstatigkeit wissenschaftlich zu begleiten. Die mir-Edition soll zum einen der empirischen Feststellung und der theoretischen Verarbeitung der in der Praxis des internationalen Managements beobachtbaren Phanomene dienen. Zum anderen sollen die hierdurch gewonnenen Erkenntnisse in Form von systematisiertem Wisssen, DenkanstoJ3en und Handlungs empfehlungen verftigbar gemacht werden. Diesem angewandten Wissenschaftsverstiindnis fUhlt sich seit nunmehr dreiBig Jahren auch die in tiber 40 Landern gelesene und jtingst von 1380 US-Professoren als "best rated journal" im internationalen Management plazierte internationale Fachzeitschrift mir Management International Review - verpflichtet. Wiihrend dort allerdings nur kurzgefaBte Aufsatze publiziert werden, soll hier der breite Raum der Schriftreihe den Autoren und Lesern die Moglichkeit zur umfanglichen und vertieften Auseinanderset zung mit dem jeweils behandelten Problem des internationalen Managements eroff nen. Der Herausgeberpolitik von mir entsprechend, sollen auch in der Schriftreihe innovative und dem Erkenntnisfortschritt dienende Beitriige einer kritischen Offent lichkeit vorgestellt werden. Es ist beabsichtigt, neben Forschungsergebnissen, insbe sondere des wissenschaftlichen Nachwuchses, auch einschlagige Werke von Prakti kern mit profundem Erfahrungswissen im internationalen Management einzubeziehen. Das Auswahlverfahren sieht vor, daB die Herausgeber gemeinsam tiber die VerOffent lichung eines in der Reihe erscheinenden Werkes entscheiden. Sie laden zur Einsen dung von Manuskripten in deutscher oder englischer Sprache ein, die bei Auswahl jeweils in der Originalsprache publiziert werden."

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 1993
Listed Since
24 May 2008

Barcode

No barcode data available

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