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£141 today · previous high £141 · all-time low £138
Routledge Advertising and the Mind of the Consumer - Max Sutherland
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Price distribution over 70 days • 2 price levels
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Most common price: £141 (61 days, 87.1%)
Price range: £138 - £141
Price levels: 2 different prices over 70 days
Description
Key Features
Max Sutherland's third international edition explores psychological principles that drive consumer response to advertising across multiple media channels.
Real-world international advertising examples demonstrate proven strategies that work, revealing what makes successful campaigns stand out from ineffective ones.
Covers advertising on traditional media and the web, ensuring relevance for modern marketing professionals navigating both established and digital platforms.
Published by Routledge, a leading academic and professional publisher specialising in business, marketing and consumer psychology research.
Evidence-based approach grounds advertising theory in psychological science, helping readers understand the 'why' behind consumer decision-making.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367717395
- Domain
- Amazon UK
- Release Date
- 31 March 2021
- Listed Since
- 06 February 2021
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