£137.61

Routledge Advertising and the Mind of the Consumer - 3rd Ed

Name: Routledge Advertising and the Mind of the Consumer - 3rd Ed
Brand: Routledge
Price: 137.61 GBP
Availability: InStock

Advertising

It has never been this cheap. We have no record of a lower price.

£138 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 11 days • 11 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 11 days • 1 price levels

Days at Price

Price Analysis

Most common price: £138 (11 days, 100.0%)

Price range: £138 - £138

Price levels: 1 different prices over 11 days

Description

Understand the psychological mechanics behind successful marketing with Advertising and the Mind of the Consumer by Max Sutherland. This 3rd international edition explores how advertising functions as a constant force in our lives, moving beyond the mystery of why certain messages stick while others fail. Renowned market researcher and psychologist Max Sutherland uses well-known international advertisements to explain the science of consumer behavior. This book provides a deep look into how campaigns work across a variety of platforms, including the web and new media. By studying real-world examples, readers gain insight into the effectiveness of different advertising strategies in the modern age. Whether you are studying marketing or working in the industry, this text offers a clear perspective on what makes a campaign work and why. It bridges the gap between psychological theory and practical application in the ever-changing landscape of global advertising.

Key Features

Written by renowned psychologist and market researcher Max Sutherland to provide expert insight into consumer behavior.

Includes the 3rd international edition covering modern advertising landscapes and new media.

Uses well-known international ads as practical examples to illustrate successful campaign strategies.

Explores how advertising works across various channels including the web and new media platforms.

Provides a detailed look at the psychological reasons behind why certain advertisements succeed or fail.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367717395
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 31 March 2021
Listed Since: 06 February 2021

Barcode

No barcode data available

Routledge Advertising and the Mind of the Consumer - 3rd Ed

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

Valuepack: Principles of Marketing: European Edition with Economics for Business

Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

Marketing: The Core with PowerWeb (McGraw-Hill/Irwin Series in Marketing)

Concise Encyclopedia of Professional Services Marketing

Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective

Edward Elgar Handbook of Research on Gender and Marketing

Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade

Online Course Pack:Principles of Marketing:European Edition/Companion Website Student Access Card:Principles of Marketing European Edition/Essential ... Marketing Planning/Marketing PlanPro Premier

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Valuepack: Principles of Marketing with The Media

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

Marketing Theory: A Student Text

Marketing and the Quality-of-Life Interface

Consumer Culture Theory

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Werbung, Mode und Design

How to Get Published in the Best Marketing Journals (How To Guides)

Marketing Skills in Practice: Developing a Successful Marketing Career

Essentials of Modern Marketing: Inaugural Pakistan Edition

Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken: Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika: 35 (Innovatives Markenmanagement, 35)