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Routledge Politics and Big Data: Nowcasting Elections with Social Media

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Description

Explore how social media transforms electoral analysis and public opinion monitoring in this comprehensive guide by Routledge. This book examines the critical role of real-time online data in tracking campaign momentum and predicting election outcomes, offering scholars and political observers practical insights into day-by-day sentiment analysis. Discover the analytical techniques that leverage social media conversations to nowcast and forecast electoral trends, whilst understanding the methodological challenges that arise from unequal demographic representation among users. Learn how to interpret often brief, unverified online comments whilst navigating the limitations of social media-based polling compared to traditional survey methods. Essential reading for anyone studying the intersection of digital communication, data analysis, and modern electoral politics.

Key Features

Routledge publication covering social media's role in real-time electoral campaign monitoring and opinion tracking.

Detailed examination of techniques for nowcasting and forecasting elections using online social media data sources.

Analysis of how day-by-day and hour-by-hour evaluation of social media commentary reveals public opinion trends before traditional polls.

Critical discussion of demographic representation challenges and biases that affect the accuracy of social media-based election forecasts.

Practical guidance for scholars and observers working with unverified, brief online comments in electoral research.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 April 2017
Listed Since
04 February 2016

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