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£44.58
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McGraw-Hill Education McGraw-Hill Principles and Practice of Marketing 10/e Textbook
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Description
Key Features
This tenth edition from McGraw-Hill Education covers essential theoretical principles and frameworks used in marketing education.
Learn how big data is utilized by companies like Netflix to maintain a competitive advantage in the industry.
Explore the application of AI in fashion retailing to enhance how businesses interact with their customers.
Study real-world business cases including Dr. Martens' methods for engaging consumers for over fifty years.
Gain insights into corporate responsibility through McDonald's strategic plans for environmental change.
Product Specifications
- Brand
- McGraw-Hill Education
- Format
- paperback
- ASIN
- 1526849534
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 21 February 2023
- Listed Since
- 19 September 2022
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