Managing Luxury Brands - Contemporary Strategy Guide - Image 1

£104.25

Kogan Page Managing Luxury Brands - Contemporary Strategy Guide

Name: Managing Luxury Brands - Contemporary Strategy Guide
Brand: Kogan Page
Price: 104.25 GBP
Availability: InStock

Management Science

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£104 today · all-time low £101 (Jul 2026) · usually the usual

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Description

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies, published by Kogan Page, is an essential resource for professionals seeking to understand and implement effective luxury brand management in today's competitive market. This comprehensive guide explores the nuanced strategies required to build, maintain, and grow luxury brands across diverse industries and global markets. The book covers critical aspects of luxury brand positioning, consumer psychology, digital transformation, and market differentiation. Whether you are a brand manager, marketing executive, entrepreneur, or business student, this Kogan Page publication provides actionable insights and frameworks to navigate the complexities of the luxury sector. Discover proven methodologies for enhancing brand value, managing customer relationships, and adapting to evolving consumer expectations whilst maintaining the exclusivity and prestige that define luxury brands.

Key Features

Kogan Page publishes this complete guide covering contemporary strategies essential for managing luxury brands effectively.

The book addresses luxury brand positioning, helping professionals understand how to differentiate and maintain premium market positioning.

Comprehensive coverage of consumer psychology and behaviour specific to luxury market segments and high-value customer bases.

Practical frameworks and methodologies designed for brand managers, marketing executives, and business leaders managing luxury portfolios.

Explores digital transformation strategies relevant to luxury brands navigating modern sales channels and customer engagement.

Provides actionable insights on maintaining brand exclusivity whilst adapting to evolving market demands and consumer expectations.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 139860674X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 03 March 2023
Listed Since: 15 December 2021

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Kogan Page Managing Luxury Brands - Contemporary Strategy Guide

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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