£94.95

Kogan Page Managing Luxury Brands - Strategy Guide Book

Name: Kogan Page Managing Luxury Brands - Strategy Guide Book
Brand: Kogan Page
Price: 97.78 GBP
Availability: InStock

Management Science

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Most common price: £92 (14 days, 58.3%)

Price range: £92 - £99

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Description

Master the complexities of the high-end market with Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies. Published by Kogan Page, this essential resource provides a deep look into the management science required to succeed in the modern luxury sector. Whether you are a student of business or a professional in the industry, this book offers a structured approach to understanding how luxury brands operate today. It covers the fundamental strategies needed to maintain brand value and navigate the changing landscape of global luxury markets. This text serves as a practical roadmap for anyone looking to build a career in luxury management or refine their existing business knowledge. Gain a professional perspective on the management principles that drive the world's most successful luxury names.

Key Features

Comprehensive guide to contemporary luxury brand strategies for professional development.

Expert insights from Kogan Page to help navigate the modern business landscape.

Focused on management science to provide a structured academic and professional foundation.

Ideal resource for students and professionals studying business, finance, and law.

Provides a complete overview of the strategies used in the luxury brand sector.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 139860674X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 03 March 2023
Listed Since: 15 December 2021

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Kogan Page Managing Luxury Brands - Strategy Guide Book

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