£98.34

Kogan Page Brand Management - Principles and Applications

Name: Kogan Page Brand Management - Principles and Applications
Brand: Kogan Page
Price: 104.96 GBP
Availability: InStock

Management Science

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Description

Master the essentials of brand strategy with Brand Management: Principles and Applications for Effective Branding. Published by Kogan Page, this book provides a structured approach to understanding how brands function in a competitive marketplace. It is designed for professionals and students looking to gain a deep understanding of management science within the context of branding. This resource covers the fundamental principles required to build and maintain brand equity. By focusing on both theory and practical application, it helps readers navigate the complexities of modern brand identity. Whether you are studying management science or looking to improve your professional skill set, this book serves as a comprehensive guide to effective branding strategies.

Key Features

Comprehensive guide to brand management principles and practical applications.

Published by Kogan Page, a recognized name in business and management literature.

Focuses on management science to provide a structured approach to branding.

Designed for professionals seeking to improve their branding effectiveness.

Ideal for students studying business, finance, and management subjects.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398611603
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 03 May 2024
Listed Since: 17 November 2022

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Kogan Page Brand Management - Principles and Applications

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