£95.28

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£95 today · all-time low £93 (Aug 2026) · usually the usual

Kogan Page Brand Management: Principles and Applications - Kogan Page

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Price History & Forecast

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Last 57 days · 57 data points (no recent data)

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£108.19 £91.76 £95.34 £98.93 £102.51 £106.10 £109.68 11 August 2026 25 August 2026 08 September 2026 22 September 2026 06 October 2026
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Price Distribution

Price distribution over 57 days • 7 price levels

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Current Price
9 days 1 day · current 13 days 2 days 17 days 4 days 11 days 0 4 9 13 17 £93 £95 £100 £102 £104 £106 £108 Days at Price

Price Analysis

Most common price: £104 (17 days, 29.8%)

Price range: £93 - £108

Price levels: 7 different prices over 57 days

Description
Master the fundamentals of effective branding with this comprehensive guide from Kogan Page. Brand Management: Principles and Applications provides business professionals, marketing managers, and entrepreneurs with practical frameworks for building, developing, and protecting powerful brands. This essential resource covers strategic brand positioning, consumer psychology, brand equity measurement, and real-world applications across diverse industries. Whether you're launching a new brand, repositioning an existing one, or managing a portfolio of brands, this book equips you with the knowledge and tools to create lasting competitive advantage. Learn how to align brand strategy with business objectives, develop compelling brand identities, and maintain brand consistency across all touchpoints. Ideal for marketing professionals seeking to deepen their expertise in brand strategy and management.

Key Features

Brand Management from Kogan Page delivers practical principles and proven applications for building strong, recognizable brands in today's competitive marketplace.

Covers strategic brand positioning, brand equity assessment, and consumer perception analysis essential for effective long-term brand development.

Provides real-world case studies and examples that illustrate how leading companies successfully manage and evolve their brands.

Includes frameworks for aligning brand strategy with overall business objectives and measuring the return on brand investments.

Suitable for marketing managers, business leaders, and professionals responsible for brand strategy, positioning, and portfolio management.

Product Specifications
Brand
Kogan Page
Format
hardcover
ASIN
1398611603
Category
Books > Subjects > Business, Finance & Law > Management > Management Science
Domain
Amazon UK
Release Date
03 May 2024
Listed Since
17 November 2022

Barcode

No barcode data available

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