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Kogan Page Creating and Delivering Your Value Proposition - Management Book

Amazon

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Description

Master the art of building and communicating your value proposition with this comprehensive guide from Kogan Page. Learn proven strategies for managing customer experience in ways that drive profitability and competitive advantage. This business management resource equips you with practical frameworks and actionable insights to align your offerings with customer needs, strengthen market positioning, and create sustainable value across your organisation. Ideal for managers, business leaders, and professionals seeking to transform customer experience into measurable business results and long-term growth.

Key Features

Kogan Page publishes this management science resource with proven expertise in business and professional development literature.

Focuses on value proposition creation and communication strategies that directly impact customer satisfaction and business outcomes.

Explores customer experience management techniques designed to increase profitability and competitive market positioning.

Provides frameworks and practical guidance for business professionals and managers implementing value-driven strategies.

Addresses management science principles applicable across industries and organisational sizes for broad business relevance.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 January 2015
Listed Since
18 November 2014

Barcode

No barcode data available

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