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Jones & Bartlett Learning Prospect Research: A Primer for Growing Nonprofits

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Description

Prospect Research: A Primer for Growing Nonprofits, Second Edition is a practical guide designed to help nonprofit organisations expand their donor base through systematic advancement research planning. Written by an experienced prospect researcher, this book equips both novice and seasoned fundraising professionals with actionable strategies for identifying and qualifying potential major gift donors. The updated edition covers each stage of the prospect research process in detail, providing readers with proven methods to build relationships with high-value contributors. Whether you work in development, advancement, or fundraising, this comprehensive resource offers the insights needed to transform research into successful donor cultivation and secure the funding your organisation requires for growth.

Key Features

Prospect Research: A Primer focuses on identifying and qualifying potential donors to expand nonprofit donor bases effectively.

The Second Edition provides updated prospect researching techniques tailored for both novice and experienced fundraising professionals.

This book includes detailed, step-by-step introductions to each phase of the prospect research process.

Written by a prospect researcher, the guide offers practical tips for discovering major gift donors within your community.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 September 2007
Listed Since
26 April 2007

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