Nonprofit Essentials: Major Gifts (The AFP/Wiley Fund Development Series): 164 - Image 1

£39.99

Wiley Nonprofit Essentials: Major Gifts (The AFP/Wiley Fund Development Series): 164

Name: Nonprofit Essentials: Major Gifts (The AFP/Wiley Fund Development Series): 164
Brand: Wiley
Price: 39.99 GBP
Availability: InStock

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Description

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes." --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0471738379
Category: Books > Subjects > Business, Finance & Law > Management > Budgeting & Finance
Domain: Amazon UK
Publication Date: 07 April 2006
Listed Since: 09 February 2007

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Wiley Nonprofit Essentials: Major Gifts (The AFP/Wiley Fund Development Series): 164

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