Prospect Research Fundamentals: Proven Methods to Help Charities Realize More Major Gifts (The Major Gifts Report) - Image 1

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Wiley Prospect Research Fundamentals: Proven Methods to Help Charities Realize More Major Gifts (The Major Gifts Report)

Name: Prospect Research Fundamentals: Proven Methods to Help Charities Realize More Major Gifts (The Major Gifts Report)
Brand: Wiley
Price: 51.72 GBP
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Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information to help improve prospect research efforts and maximize results. It features proven and new methods and research strategies to uncover major gifts to make fundraising more successful. Important topics include: Prospect management systems Key research strategies Predictive models Prospect screening Essential research resources Prospect research Prospect databases Ask amounts Effective peer screening Mining and prioritizing prospects Building mailing lists Prospect identification Tracking prospects Managing data Trends in research and technology Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 1118690419
Category: Books > Subjects
Domain: Amazon UK
Release Date: 09 July 2013
Listed Since: 21 February 2013

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Wiley Prospect Research Fundamentals: Proven Methods to Help Charities Realize More Major Gifts (The Major Gifts Report)

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