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Edward Elgar Publishing Economics of International Business - New Research Agenda

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Description

Economics of International Business presents a fresh research framework that moves beyond conventional transaction cost and resource-based theories. Mark Casson argues for a shift from firm-focused analysis to a global systems perspective on international business operations. The text replaces static environmental assumptions with dynamic analysis that acknowledges the volatility and complexity of contemporary international markets. This approach emphasises entrepreneurial skills, organisational flexibility, and adaptive capacity as essential capabilities for navigating unpredictable global business conditions. The book provides a scholarly foundation for understanding how international firms operate within interconnected systems rather than in isolation, making it valuable for business academics, researchers, and professionals seeking contemporary frameworks for international business strategy and analysis.

Key Features

Mark Casson's Economics of International Business challenges traditional transaction cost and resource-based firm theories with contemporary global systems thinking.

The book replaces static firm environment models with dynamic analysis that reflects real-world volatility in international business markets.

Used book in good condition, offering an affordable way to access Edward Elgar Publishing's academic research on international business strategy.

Focuses on entrepreneurial skills and organisational flexibility as key capabilities for managing complexity in cross-border business operations.

Provides a global systems view of international business that connects firm strategy to broader international economic and competitive dynamics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 August 2000
Listed Since
16 December 2006

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