£130.00

Edward Elgar Publishing Economics of International Business - Edward Elgar Publishing

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Description

Economics of International Business: A New Research Agenda by Mark Casson offers a fresh perspective on global commerce. Moving away from traditional debates regarding transaction cost economies and resource-based theories, this work introduces a vital new direction for researchers and professionals. Instead of looking at the individual firm in isolation, this book adopts a global systems view. It shifts the focus from a static view of a firm's environment to a dynamic perspective that acknowledges the volatility of the international business landscape. By understanding these shifting patterns, readers can better grasp the complexities of the modern market. This text is designed for those who need to understand how to manage within unpredictable environments. It highlights why entrepreneurial skills and flexibility are necessary to navigate the changing world of international trade. It is an essential resource for anyone studying the evolution of global business systems.

Key Features

New Research Agenda: Moves beyond sterile debates about transaction cost economies and resource-based theories to provide a fresh academic direction.

Global Systems View: Shifts the focus from the individual firm to a broader perspective of international business systems.

Dynamic Environment Analysis: Replaces static views with a dynamic approach that highlights the high volatility of the international business world.

Strategic Skill Focus: Explains the need for entrepreneurial skills and flexibility when dealing with unpredictable global markets.

Quality Condition: This is a used book provided in good condition for academic or professional use.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 August 2000
Listed Since
16 December 2006

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