International Business Strategy in Complex Markets - Image 1

£142.00

Edward Elgar Publishing International Business Strategy in Complex Markets

Name: International Business Strategy in Complex Markets
Brand: Edward Elgar Publishing
Price: 142.0 GBP
Availability: InStock

International

It has never been this cheap. We have no record of a lower price.

£142 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 37 days · 37 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 37 days • 1 price levels

Days at Price

Price Analysis

Most common price: £142 (37 days, 100.0%)

Price range: £142 - £142

Price levels: 1 different prices over 37 days

Description

In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment. Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders. This updated edition includes: The international network strategy (INS), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the international matching strategy (IMS), dealing with how MNCs achieve legitimacy An overview of the historical development of the supranational environment, structured as three waves of the internationalization of firms, including the integration of foreign direct investment into the global value chain Dedicated chapters outlining the development of research on international business, strategy, marketing, networks and institutions A methodology for analysing the institutional context of foreign local markets. Insightful and enlightening, this textbook is ideal for postgraduate students of international business, strategy and marketing. This book will also offer frameworks and strategic tools for managers, consultants and practitioners confronting strategic issues in complex markets.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1839101814
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 11 June 2020
Listed Since: 09 January 2020

Barcode

No barcode data available

Edward Elgar Publishing International Business Strategy in Complex Markets

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

International Business Marketing in Emerging Country Markets: The Third Wave of Internationalization of Firms

Basics of International Business

Basics of International Business

International Business: 2025 Release ISE

International Business: Themes and Issues in the Modern Global Economy

Reassessing the Internationalization of the Firm: 11 (Advances in International Marketing, 11)

The Helsinki Internationalization Process Model: Foundations and Future Agenda

Handbuch Internationalisierung: Globalisierung - eine Herausforderung für die Unternehmensführung

International Business: Themes and Issues in the Modern Global Economy

International Business Strategy: Rethinking the Foundations of Global Corporate Success

International Business: Critical Perspectives on Business and Management

Internationalization and Managing Networks in the Asia Pacific

International Business Management: Succeeding in a Culturally Diverse World (Springer Texts in Business and Economics)

International Business: European Edition

International Business: Attitudes and Alternatives

Progress in International Business Research: Volume I: 1

Research on Knowledge, Innovation and Internationalization: 4 (Progress in International Business Research, 4)

Managing Opportunity Development in Business Networks

Internationalization of Companies from Developing Countries

International Business

Routledge International Business Strategy: Theory and Practice

International Business Strategy: Theory and Practice

International Business: Theory and Practice

Internationalisierungsprozess deutscher mittelständischer Unternehmen mit dem Focus Frankreich