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£193.80
It has never been this cheap. We have no record of a lower price.
£194 today · cheaper than every other day in the last 3 months
Data Analytics and Influencer Marketing for Brand Evangelism
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Price History & Forecast
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Last 71 days · 71 data points (no recent data)
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Price Distribution
Price distribution over 71 days • 1 price levels
Price Analysis
Most common price: £194 (71 days, 100.0%)
Price range: £194 - £194
Price levels: 1 different prices over 71 days
Description
Key Features
Covers data analytics applications for understanding customer behaviour and identifying influencer partnership opportunities in e-business contexts.
Focuses on building brand evangelism through authentic influencer collaborations supported by customer relationship management insights.
Part of the Advances in Marketing, Customer Relationship Management, and E-Services academic series from Business Science Reference.
Combines e-commerce strategy with influence marketing to help brands cultivate customer affinity and loyalty.
Offers frameworks and methodologies for measuring the impact of influencer marketing on brand perception and customer engagement.
Suitable for marketing professionals, business academics and strategists seeking data-driven approaches to modern brand building.
Product Specifications
- Format
- paperback
- ASIN
- B0DPHMMQLT
- Domain
- Amazon UK
- Release Date
- 27 November 2024
- Listed Since
- 03 December 2024
Barcode
No barcode data available
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