£154.00

Data Analytics and Influencer Marketing - Business Science Ref

E-business

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Description

Explore the intersection of data analytics and influencer marketing in this specialized volume. Part of the Advances in Marketing, Customer Relationship Management, and E-Services series, this book examines how these modern tools work together to build brand evangelism and customer affinity. This text provides a professional look at how data-driven strategies and social influence impact consumer relationships. It is designed for those studying or working within the fields of e-business and digital marketing. By focusing on the connection between data and human influence, the book offers a perspective on modern customer relationship management. Whether you are researching e-commerce trends or looking for insights into digital brand loyalty, this publication from Business Science Reference provides a targeted look at current marketing methodologies. It serves as a resource for understanding the evolving landscape of e-business and consumer engagement.

Key Features

Covers the relationship between data analytics and influencer marketing to help build brand affinity.

Part of the Advances in Marketing, Customer Relationship Management, and E-Services series.

Provides insights into cultivating brand evangelism through modern digital strategies.

Focuses on e-business and e-commerce subjects for professional or academic use.

Published by Business Science Reference for specialized industry knowledge.

Product Specifications

Format: paperback
ASIN: B0DPHMMQLT
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 27 November 2024
Listed Since: 03 December 2024

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Data Analytics and Influencer Marketing - Business Science Ref

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