£154.00

Data Analytics and Influencer Marketing - Business Science Ref

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Description

Explore the intersection of data analytics and influencer marketing in this specialized volume. Part of the Advances in Marketing, Customer Relationship Management, and E-Services series, this book examines how these modern tools work together to build brand evangelism and customer affinity. This text provides a professional look at how data-driven strategies and social influence impact consumer relationships. It is designed for those studying or working within the fields of e-business and digital marketing. By focusing on the connection between data and human influence, the book offers a perspective on modern customer relationship management. Whether you are researching e-commerce trends or looking for insights into digital brand loyalty, this publication from Business Science Reference provides a targeted look at current marketing methodologies. It serves as a resource for understanding the evolving landscape of e-business and consumer engagement.

Key Features

Covers the relationship between data analytics and influencer marketing to help build brand affinity.

Part of the Advances in Marketing, Customer Relationship Management, and E-Services series.

Provides insights into cultivating brand evangelism through modern digital strategies.

Focuses on e-business and e-commerce subjects for professional or academic use.

Published by Business Science Reference for specialized industry knowledge.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 November 2024
Listed Since
03 December 2024

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