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£243.20
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£243 today · cheaper than every other day in the last 3 months
Cross-Cultural Perspectives on Luxury Marketing - Academic Book
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Last 69 days · 69 data points (no recent data)
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Price distribution over 69 days • 1 price levels
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Most common price: £243 (69 days, 100.0%)
Price range: £243 - £243
Price levels: 1 different prices over 69 days
Description
Key Features
Part of the Advances in Marketing, Customer Relationship Management, and E-Services series, offering peer-reviewed scholarly contributions to the field.
Published by Business Science Reference, a recognised academic publisher specialising in business and management research.
Explores how cultural contexts influence luxury brand perception, consumer decision-making, and marketing strategy across different regions.
Includes theoretical frameworks and case studies examining the relationship between cross-cultural dynamics and premium product positioning.
Serves as a reference resource for marketing professionals, academics, and students studying international luxury markets and consumer behaviour.
Product Specifications
- Format
- paperback
- ASIN
- B0DJPSRZ6B
- Domain
- Amazon UK
- Release Date
- 04 October 2024
- Listed Since
- 08 October 2024
Barcode
No barcode data available
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