£134.30

Cross-Cultural Perspectives on Luxury Marketing - Business Science

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Description

Explore the complex world of high-end consumer behavior with Cross-Cultural Perspectives on Luxury Marketing. Published by Business Science Reference, this book provides a deep look into the intersection of marketing strategies and diverse cultural landscapes. It is a specialized resource for those studying the evolution of luxury brands and how they adapt to different global markets. This text covers essential themes including customer relationship management and the development of e-services within the luxury sector. By examining these various dimensions, readers gain a better understanding of how social and cultural factors influence modern marketing practices. It serves as a valuable addition to academic collections and professional libraries focused on anthropology, sociology, and advanced marketing studies.

Key Features

Examines luxury marketing through various cross-cultural lenses to understand global consumer trends.

Provides insights into customer relationship management within high-end market sectors.

Covers the integration of e-services and digital advancements in the luxury industry.

A well-researched guide to the most profitable spreads in the futures market The Encyclopedia of Commodity and Financial Spreads is divided by product category-energy, natural gas, meats, soybeans, corn/wheat, currencies, interest rates, and metals. The precise performance of each spread is identified-over the previous 20 years-and combined with a graph that displays visually the price performance of the spread. For each of the 175 trades identified, there is an explanation of the trade, its history, and advice on how traders should approach the trade. Steve W. Moore (Eugene, OR) has been trading and researching the futures markets for more than 25 years. He formed Moore Research in 1990 to provide traders with historical research and seasonal analysis to better trade the commodity markets. Jerry Toepke (Eugene, Oregon) is Editor of Moore Research Center, Inc. Nick Colley (Eugene, Oregon) is Research Director of Moore Research Center, Inc.

Published by Business Science Reference for professional and research-based study.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
04 October 2024
Listed Since
08 October 2024

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