Psychological Drivers of Herding and Market Overreaction (Advances in Marketing, Customer Relationship Management, and E-Services)

Cross-Cultural Perspectives on Luxury Marketing - Business Science

Managing Customer-Centric Strategies in the Digital Landscape (Advances in Marketing, Customer Relationship Management, and E-Services)

Innovative Trends Shaping Food Marketing and Consumption (Advances in Marketing, Customer Relationship Management, and E-Services)

Corporate Social Responsibility Approaches to Ethical AI in Business (Advances in Marketing, Customer Relationship Management, and E-Services)

Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

Emotional and Experiential Dimensions of Modern Marketing

Driving Social Change Through Transformative Marketing for Gender Equity

E-Commerce, Marketing, and Consumer Behavior in the AI Era (Advances in Electronic Commerce)

Neurosensory and Neuromarketing Impacts on Consumer Behavior (Advances in Marketing, Customer Relationship Management, and E-Services)

Enhancing Customer Engagement Through Location-Based Marketing

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Evolution of Cross-Sector Cyber Intelligent Markets

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

IGI Global

Effective Marketing and Consumer Behavior Tactics for High-End Products

Enhancing Customer Experience With AI-Powered Marketing

Strategic Workforce Reskilling in Service Marketing

Building a Brand Image Through Electronic Customer Relationship Management

Insights on Consumer Psychology in the Digital Landscape

Contemporary Trends in Innovative Marketing Strategies

Big Data Marketing Strategies for Superior Customer Experience

Management and Marketing for Improved Retail Competitiveness and Performance

Dynamic Strategies for Entrepreneurial Marketing - Business Book

Sustainable Service Marketing with Virtual Currencies

Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation