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£56 today · previous high £56 · all-time low £55

Information Science Reference Customer Knowledge Management: People, Processes, Technology

Amazon

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£56.45 £54.76 £55.13 £55.50 £55.86 £56.23 £56.60 25 July 2026 12 August 2026 30 August 2026 17 September 2026 06 October 2026
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13 days 61 days 0 15 31 46 61 £55 £56 Days at Price

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Most common price: £56 (61 days, 82.4%)

Price range: £55 - £56

Price levels: 2 different prices over 74 days

Description

Customer Knowledge Management: People, Processes, and Technology by Information Science Reference provides a comprehensive framework for leveraging customer data as a competitive advantage in modern e-business. This integrated approach addresses how organisations can systematically analyse and build customer knowledge management synergy to maintain sustainable competitive advantage. As businesses expand their customer interactions across increasingly diverse channels and media, this resource guides readers through the critical strategies needed to serve each customer according to their preferences whilst nurturing profitable, long-term relationships. The book combines practical insights on people, processes, and technology to help organisations transform customer knowledge into actionable business intelligence and superior customer experiences.

Key Features

Information Science Reference title covering integrated customer knowledge management strategies for e-business competitiveness.

Addresses people, processes, and technology dimensions essential for building effective customer knowledge management systems.

Explores how to analyse customer data across diverse channels and media to serve preferences and nurture relationships.

Provides framework for achieving sustainable competitive advantage through systematic customer knowledge management approaches.

Designed for business professionals seeking to understand modern e-commerce and customer relationship management fundamentals.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2009
Listed Since
19 December 2008

Barcode

No barcode data available

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