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£55.79

Information Science Reference Customer Knowledge Management: People, Processes, and Technology

Name: Customer Knowledge Management: People, Processes, and Technology
Brand: Information Science Reference
Price: 55.79 GBP
Availability: InStock

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£56 today · previous high £56 · all-time low £52

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Description

In the modern e-business landscape, customer knowledge serves as a vital competitive asset. This book provides a systematic approach to managing customer information as companies expand their reach through diverse media and digital channels. As organizations grow, the ability to interact with a larger customer base requires more than just data; it requires a structured strategy to maintain strong relationships. Customer Knowledge Management: People, Processes, and Technology introduces an integrated method for analyzing and building synergy within your organization. By focusing on the connection between people, processes, and technology, this resource helps businesses serve every customer in their preferred way. This approach is designed to help companies nurture profitable, long-term customer relationships and build a sustainable competitive advantage in an increasingly crowded marketplace.

Key Features

Learn to use customer knowledge as a competitive asset to differentiate your business in the e-commerce sector.

Develop a systematic approach to managing customer data across diverse media and communication channels.

Discover an integrated framework that combines people, processes, and technology for better management results.

Gain strategies to serve customers in their preferred ways to build more profitable and durable relationships.

Build organizational synergy to create a sustainable competitive advantage through improved customer knowledge management.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1605662585
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 31 March 2009
Listed Since: 19 December 2008

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Information Science Reference Customer Knowledge Management: People, Processes, and Technology

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