£58.39

Information Science Reference Customer-Centric Knowledge Management: Concepts and Applications (Advances in Knowledge Acquisition, Transfer, and Management)

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£59.57 £57.43 £57.89 £58.36 £58.83 £59.30 £59.77 08 April 2026 24 April 2026 10 May 2026 26 May 2026 11 June 2026

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Description

Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 August 2011
Listed Since
21 March 2011

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