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£145.47
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£145 today · previous high £145 · all-time low £143
Sage Publishing Knowledge-Based Marketing: 21st Century Competitive Edge
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Last 73 days · 73 data points (no recent data)
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Price distribution over 73 days • 2 price levels
Price Analysis
Most common price: £145 (46 days, 63.0%)
Price range: £143 - £145
Price levels: 2 different prices over 73 days
Description
Key Features
Knowledge-Based Marketing addresses how knowledge functions as the primary economic driver for modern corporations and national economies.
Sage Publishing's text explores the intersection of knowledge management, e-business systems and marketing strategy in the digital age.
The book examines practical applications of knowledge-driven approaches beyond traditional IT-focused knowledge management frameworks.
This business reference covers how organisations can exploit knowledge resources to enhance electronic trading activities and market positioning.
Product Specifications
- Brand
- Sage Publishing
- Format
- hardcover
- ASIN
- 1412900026
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 21 April 2004
- Listed Since
- 09 February 2007
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