£157.60

Sage Publications Knowledge-Based Marketing Book

Name: Sage Publications Knowledge-Based Marketing Book
Brand: Sage Publications
Price: 131.69 GBP
Availability: InStock

Brands & Corporate Identity

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Most common price: £132 (72 days, 84.7%)

Price range: £132 - £158

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Description

In the modern economy, knowledge has become the most important resource for companies within any country. As governments worldwide recognize that knowledge stimulates rapid economic growth, businesses must find ways to leverage this asset for a competitive edge. Knowledge-Based Marketing: The 21st Century Competitive Edge explores how firms can exploit the benefits of knowledge to support electronic trading activities. While many texts on knowledge management focus heavily on information technology, this work provides a different perspective on how knowledge drives marketing and economic success. With the rise of the Internet and automated e-business systems, the ability to use knowledge effectively has become a catalyst for growth. This book is an essential resource for understanding how to navigate the shift toward a knowledge-driven marketplace and how to utilize information as a primary driver for business strategy in the digital age.

Key Features

Examines how knowledge serves as the most important resource for companies operating in a modern economy.

Explores the role of the Internet and automated e-business systems as catalysts for firm growth.

Discusses how knowledge can be used to support and improve electronic trading activities.

Provides a perspective on knowledge management that goes beyond just a focus on information technology.

Analyzes how knowledge contributes to the rapid growth of entire economies on a global scale.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 1412900026
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 21 April 2004
Listed Since: 09 February 2007

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Sage Publications Knowledge-Based Marketing Book

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