£59.65

Information Science Reference Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods (Advances in Knowledge Acquisition, Transfer, and Management)

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Description

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 October 2010
Listed Since
04 January 2010

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