Creativity in Product Innovation - Cambridge University Press - Image 1

£97.00

Cambridge University Press Creativity in Product Innovation - Cambridge University Press

Name: Creativity in Product Innovation - Cambridge University Press
Brand: Cambridge University Press
Price: 97.0 GBP
Availability: InStock

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Description

Creativity in Product Innovation reveals systematic techniques for transforming how product designers approach creative problem-solving. The book presents Creativity Templates-identifiable, objectively verifiable patterns that appear consistently across nearly all product development contexts. Written by leading researchers, this work bridges theory and practical implementation, demonstrating how these templates can streamline the creative process and help teams work with greater focus and productivity. Drawing on years of accumulated research into creativity and innovation, the authors show product designers, engineers, and managers how to apply these proven regularities to their own work, moving beyond intuition toward a more structured yet imaginative approach to design challenges.

Key Features

Creativity in Product Innovation introduces Creativity Templates, systematic patterns that appear consistently across different product development contexts.

The Cambridge University Press publication combines theoretical research with practical implementation guidance for enhancing creative processes.

This book explains how to recognise and apply objective, verifiable regularities in product design to boost team productivity and focus.

Creativity Templates can be implemented across almost any kind of product, from consumer goods to industrial design and beyond.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 0521800897
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Release Date: 03 January 2002
Listed Since: 16 December 2006

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Cambridge University Press Creativity in Product Innovation - Cambridge University Press

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