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AI Innovations in Service and Tourism Marketing - IGI Global

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£345.60 £328.32 £335.23 £342.14 £349.06 £355.97 £362.88 01 August 2026 06 August 2026 12 August 2026 17 August 2026 23 August 2026
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Description

Explore how artificial intelligence is transforming the service and tourism sectors. This book examines how AI-driven tools analyze massive datasets to understand customer preferences, allowing businesses to provide personalized recommendations and promotions. Learn how AI-powered marketing campaigns adapt in real-time to reach the right audience effectively. AI Innovations in Service and Tourism Marketing provides a detailed look at cutting-edge technologies that improve operational efficiency and customize the customer experience. This resource is essential for understanding the modern landscape of digital marketing within the tourism industry.

Key Features

This book covers cutting-edge innovations regarding the use of AI technologies in service and tourism marketing.

Learn how AI-driven tools analyze large amounts of data to better understand specific customer preferences.

Discover how businesses use AI to offer tailored recommendations and promotions to their clients.

Understand how AI-powered marketing campaigns adapt in real-time to ensure messages resonate with target audiences.

Study the methods used to optimize operational efficiency through the application of artificial intelligence.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 August 2024
Listed Since
07 August 2024

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