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AI and Machine Learning in Supply Chains and Marketing

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£288.80 £274.36 £280.14 £285.91 £291.69 £297.46 £303.24 01 August 2026 04 August 2026 08 August 2026 11 August 2026 15 August 2026
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Description

Explore the practical integration of artificial intelligence and machine learning within modern business operations. This book examines how AI simulates human intelligence while machine learning enables systems to learn from data without explicit programming. Readers will learn how these technologies empower businesses to analyze consumer behavior, personalize customer experiences, and optimize advertising strategies. In the realm of supply chain management, the text covers essential applications such as forecasting consumer demands, managing inventory, planning routes, and mitigating risks. By integrating these advanced technologies, businesses can improve efficiency, accuracy, and decision-making. This resource provides a foundation for enhancing customer engagement and cost-effectiveness through data-driven insights in both marketing and supply chain sectors.

Key Features

This book by IGI Global examines how AI simulates human intelligence and how machine learning enables systems to learn from data.

Learn to use AI and ML to analyze consumer behavior and personalize experiences to improve customer engagement.

Discover methods to optimize advertising strategies and forecast consumer demands using machine learning technologies.

Explore supply chain applications including inventory management, route planning, and risk mitigation.

Gain insights into enhancing business efficiency, decision-making, and cost-effectiveness through AI integration.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 October 2024
Listed Since
29 October 2024

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